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Video Production - Case Studies


Guelph Storm Memorial Cup Bid

Purpose:
Demonstrate the Guelph Storm Hockey Club’s ability to host the 2002 Memorial Cup

Goals:
Dramatically set the tone of the bid
Outline the goal
List the benefits and attractions of the host city
Outline infrastructure, facilities & planning
Incorporate visualizations of planned activities
Worked with Graphic Design team to align visual treatment
Describe the strength of the Guelph Storm Hockey Club

Result:
Winning Bid - attributed in part to video campaign

Production Highlights:
Cast & costume a professional actor
Film at the Hockey Hall of Fame
Interview Hockey Hall of Famers

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